Parux, formerly Alliance Systems, launches a new brand under new ownership.
Insights & Innovation Blog
Tag: Discovery
A collaborative team working on a design thinking process with augmented reality interfaces. They are interacting with digital graphics overlaying a physical prototype and user interface sketches. The environment suggests a creative workshop with tools for innovation and user experience design.

The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

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Date Published
April 8th, 2024

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The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Topics In Article
Date Published
March 25th, 2024

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Finding Your Niche

A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.

Date Published
November 11th, 2021

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What does success look like for your project?

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