Parux, formerly Alliance Systems, launches a new brand under new ownership.
Insights & Innovation Blog
Tag: Process
A collaborative team working on a design thinking process with augmented reality interfaces. They are interacting with digital graphics overlaying a physical prototype and user interface sketches. The environment suggests a creative workshop with tools for innovation and user experience design.

The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

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Date Published
April 8th, 2024

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Startup Founder Speaking

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
October 06th, 2021

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