Insights & Innovation Blog
Tag: Startups
User Signing Documents

Switching Cost Barriers and How to Overcome Them

One of the biggest blockers for new products are switching costs, which represent the burden incurred by customers when switching providers. We can group switching costs into three buckets: Financial, Procedural & Operational, and Relational.

Date Published
June 17th, 2024

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Leader at Whiteboard

Selecting the Right Tech Stack for Every Stage of your Product Journey

Your tech stack is the frameworks and components you use to build your digital product. These include your front-end, back-end and database as well as many other frameworks, components, plug-ins and services you might need for deploying, managing, testing and analytics.

Date Published
June 11th, 2024

Read More about Product Accountability

Team Coding

Unlocking Success Through People: The Anatomy of a Modern Digital Product Team

In the fast-paced realm of digital product development, success hinges not only on innovative ideas and cutting-edge technology but also on the strength and cohesion of the production team behind the scenes. At, we understand that having the right team in place can mean the difference between launching a game-changing product and falling short of expectations.

Date Published
May 28th, 2024

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Happy Customer

From Vision to Validation: How to Navigate the Path to Product Market Fit

In the fast-paced world of digital product development, achieving product-market fit is a major difference between success and failure. Many startups and scaleups have inspiring ideas for digital products, but without proper validation and alignment with market needs, they risk launching products that struggle to gain traction.

Date Published
May 13th, 2024

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Product Team Reviewing Roadmap

Planning & Communicating Future Features

Every tech company has to deal with the orderly and inevitable evolution of their product, and it’s not an easy task. Do it right, and your product has increasing value over time. Do it wrong, and you can stunt your growth, or even potentially kill your product entirely.

Date Published
May 6th, 2024

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Social campaign getting response

Transforming Launches into Campaigns: Maximizing Your Product's Impact

In the dynamic landscape of digital product development, the traditional concept of a product launch as a one-time event is increasingly being challenged. At Parux, we understand that a successful product launch is not just about introducing a new offering to the market; it's about creating a sustained momentum that drives awareness, engagement, and ultimately, conversions. This is where transforming launches into campaigns becomes pivotal.

Date Published
April 23rd, 2024

Read More about Campaigns

Team Planning Project

Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Date Published
April 22nd, 2024

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A collaborative team working on a design thinking process with augmented reality interfaces. They are interacting with digital graphics overlaying a physical prototype and user interface sketches. The environment suggests a creative workshop with tools for innovation and user experience design.

The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

Topics In Article
Date Published
April 8th, 2024

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Team Evaluating risks

The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Topics In Article
Date Published
March 25th, 2024

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Team Looking Over Computer

🌟 Innovate to Elevate: Building Your Dream SaaS Platform

Countless visionaries and business minds possess revolutionary concepts, yet navigating the technical intricacies to manifest them can prove daunting. In the absence of proper guidance and resources, actualizing these visions can feel like an insurmountable challenge.

Topics In Article
Date Published
February 27th, 2024

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Product Launch Deck

Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Date Published
February 14th, 2024

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Startup Group Meeting

Manifesting Your Startup - Part 2 - Dealing with Competition

Dig into why competition isn’t always a bad thing, how to manage it, and how to succeed in the face of a seemingly overwhelming competitive landscape.

Topics In Article
Date Published
November 11th, 2021

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Startup Founder Speaking

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
October 06th, 2021

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