Parux, formerly Alliance Systems, launches a new brand under new ownership.
Insights & Innovation Blog
Tag: Startups
A collaborative team working on a design thinking process with augmented reality interfaces. They are interacting with digital graphics overlaying a physical prototype and user interface sketches. The environment suggests a creative workshop with tools for innovation and user experience design.

The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

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Date Published
April 8th, 2024

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Team Evaluating risks

The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

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Date Published
March 25th, 2024

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Team Looking Over Computer

🌟 Innovate to Elevate: Building Your Dream SaaS Platform

Countless visionaries and business minds possess revolutionary concepts, yet navigating the technical intricacies to manifest them can prove daunting. In the absence of proper guidance and resources, actualizing these visions can feel like an insurmountable challenge.

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Date Published
February 27th, 2024

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Product Launch Deck

Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Date Published
February 14th, 2024

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Startup Group Meeting

Manifesting Your Startup - Part 2 - Dealing with Competition

Dig into why competition isn’t always a bad thing, how to manage it, and how to succeed in the face of a seemingly overwhelming competitive landscape.

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Date Published
November 11th, 2021

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Startup Founder Speaking

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
October 06th, 2021

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