Parux, formerly Alliance Systems, launches a new brand under new ownership.
Insights & Innovation Blog
Tag: Design Thinking
Social campaign getting response

Transforming Launches into Campaigns: Maximizing Your Product's Impact

In the dynamic landscape of digital product development, the traditional concept of a product launch as a one-time event is increasingly being challenged. At Parux, we understand that a successful product launch is not just about introducing a new offering to the market; it's about creating a sustained momentum that drives awareness, engagement, and ultimately, conversions. This is where transforming launches into campaigns becomes pivotal.

Date Published
April 23rd, 2024

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Team Planning Project

Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Date Published
April 22nd, 2024

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Designer working on design system

Unlocking Efficiency and Consistency: The Power of Design Systems in Digital Product Development

In the ever-evolving landscape of digital product development, efficiency and consistency are paramount. As the demands of users continue to evolve and competition intensifies, companies are under increasing pressure to deliver high-quality digital experiences quickly and cost-effectively. In this environment, design systems have emerged as a powerful tool for achieving these objectives.

Date Published
April 15th, 2024

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Man Reviewing at Computer

Education on Quality

As a Digital Product Company – we ask ourselves… “What does Product Quality really mean?” And to have a balanced answer, we can use some of the research and publications from MIT that shared 5 different approaches to defining quality.

Date Published
December 9th, 2021

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Computer Setup for Impaired User

Is Your Digital Product Accessible?

We should strive to make our websites and apps accessible for everyone, regardless of legal ramifications. It’s the moral thing to do.

Date Published
October 21th, 2021

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Startup Founder Speaking

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
October 06th, 2021

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Happy App User on Phone

A Practical Conversation Around UX (User Experience)

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
September 27, 2021

Read More About Manifesting Your Startup

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