Insights & Innovation Blog
Tag: Founders

Challenges of Selling to Mid-Market and Enterprise: Your Product

New products face enormous challenges when they are introduced to mid-market and enterprise level companies. Far too often a product is developed that, at the surface, addresses critical pain points and solves problems that were identified, yet still fails to find traction in the marketplace. This happens even when extensive and proper validation of the solution is conducted, and extremely positive signals are received.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
October 2nd, 2024

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Leveraging Beachhead Markets for Product Success

Often startups and new product teams tackle enormous sized markets that might look attractive and cause founders to have unicorns dancing in their heads. But this approach can torpedo a new product before it ever gets traction.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
September 6th, 2024

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A diverse group of professionals engaged in a team meeting in a modern office, with laptops open and a whiteboard full of notes.

Project Cost, Timelines & Estimates

Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
April 21st, 2024

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The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
March 24th, 2024

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Team Meeting

🌟 Innovate to Elevate: Building Your Dream SaaS Platform

Countless visionaries and business minds possess revolutionary concepts, yet navigating the technical intricacies to manifest them can prove daunting. In the absence of proper guidance and resources, actualizing these visions can feel like an insurmountable challenge.

Cesar Keller
Written By
Cesar Keller
Topics In Article
Date Published
February 26th, 2024

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Person working on a laptop with a "Product Launch" screen, taking notes in a notebook.

Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Cesar Keller
Written By
Cesar Keller
Topics In Article
Date Published
February 13th, 2024

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Startup team having a group meeting in a modern office with large windows and hanging lights.

Manifesting Your Startup - Part 2 - Dealing with Competition

Dig into why competition isn’t always a bad thing, how to manage it, and how to succeed in the face of a seemingly overwhelming competitive landscape.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
December 8th, 2021

Read More about Manifesting Your Startup - Part 2 - Dealing with Competition

Businesswoman presenting a growth analysis report with charts and graphs on a large screen to colleagues in a modern office meeting room.

Finding Your Niche

A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
November 20th, 2021

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A startup founder passionately discussing ideas with team members during a meeting in a modern office setting.

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Ken Mocabee
Written By
Ken Mocabee
Topics In Article
Date Published
October 5th, 2021

Read More about Manifesting Your Startup – Part 1 – Homework

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