Challenges of Selling to Mid-Market and Enterprise: Your Product
New products face enormous challenges when they are introduced to mid-market and enterprise level companies. Far too often a product is developed that, at the surface, addresses critical pain points and solves problems that were identified, yet still fails to find traction in the marketplace. This happens even when extensive and proper validation of the solution is conducted, and extremely positive signals are received.
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Leveraging Beachhead Markets for Product Success
Often startups and new product teams tackle enormous sized markets that might look attractive and cause founders to have unicorns dancing in their heads. But this approach can torpedo a new product before it ever gets traction.
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Project Cost, Timelines & Estimates
Product teams and founders are always looking for the answer to this question: How long will it take, and how much will it cost? It’s not an unreasonable question, and of course the budget and your runway must be managed properly. But how to do that the right way is complicated, and we’ll explore those intricacies and common mistakes in this blog post.
The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn
We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.
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🌟 Innovate to Elevate: Building Your Dream SaaS Platform
Countless visionaries and business minds possess revolutionary concepts, yet navigating the technical intricacies to manifest them can prove daunting. In the absence of proper guidance and resources, actualizing these visions can feel like an insurmountable challenge.
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Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀
Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.
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Manifesting Your Startup - Part 2 - Dealing with Competition
Dig into why competition isn’t always a bad thing, how to manage it, and how to succeed in the face of a seemingly overwhelming competitive landscape.
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Finding Your Niche
A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.
Manifesting Your Startup – Part 1 – Homework
Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.
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