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Insights & Innovation Blog
Tag: Product Development

Challenges of Selling to Mid-Market and Enterprise: Going to Market

One of the primary challenges in going to market, especially with large corporate clients, is navigating the complex and lengthy sales cycles that can delay revenue and strain resources. To address this, key strategies include using a Beachhead Market approach to gradually build momentum, effectively engaging stakeholders, maintaining a professional appearance, and being prepared to manage requests for custom solutions.

Written By
Ken Mocabee
Topics In Article
Date Published
November 12th, 2024

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Private Equity 3.0 Needs Agile Digital Solutions—Here’s How Parux Can Help

In the world of Private Equity (PE), the landscape is shifting. We’re moving into what many refer to as Private Equity 3.0, a new era of value creation focused on operational improvement and active management throughout the investment lifecycle. Gone are the days when PE firms could rely solely on financial engineering and market momentum to drive returns.

Written By
Cesar Keller
Topics In Article
Date Published
October 29th, 2024

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Challenges of Selling to Mid-Market and Enterprise: Your Company

In my previous blog on selling to mid-Market companies and bigger we addressed the challenges with your product offering, and how to get your product ready. In Part 2 I’m going to talk about your company, what the blockers are, and how to be ready.

Written By
Ken Mocabee
Topics In Article
Date Published
October 21st, 2024

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Achieving Harmony in Product Development Through Cross-Discipline Collaboration

In today’s fast-paced digital landscape, building a product is much more than just writing code or launching a service. Successful products are the result of seamless collaboration between diverse disciplines—business, design, and development.

Written By
Cesar Keller
Topics In Article
Date Published
October 7th, 2024

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