Parux, formerly Alliance Systems, launches a new brand under new ownership.

Insights & Innovation Blog

Unlocking Efficiency and Consistency: The Power of Design Systems in Digital Product Development

In the ever-evolving landscape of digital product development, efficiency and consistency are paramount. As the demands of users continue to evolve and competition intensifies, companies are under increasing pressure to deliver high-quality digital experiences quickly and cost-effectively. In this environment, design systems have emerged as a powerful tool for achieving these objectives.

Date Published
April 15th, 2024
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True Customer Discovery

The Value of True Customer Discovery

Many startups rush customer discovery, bypassing crucial steps in their zeal to find Product / Market fit—a concept by Mark Andreessen that seems simple yet is often misapplied. This post emphasizes the importance of genuine customer discovery and iterative development to avoid the Solution Fixation Trap. By deeply engaging with users and continuously refining the product based on feedback, companies can significantly reduce risks and costs, enhancing their chances of success. This discussion highlights the need for an ongoing commitment to customer engagement to maintain a product's market relevance.

Topics In Article
Date Published
April 8th, 2024

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Team Reviewing Roadmap

Navigating Digital Product Vision: The Strategic Power of Actionable Roadmaps

In the fast-paced arena of digital innovation, small to medium-sized businesses, startups, and forward-thinking executives are constantly seeking strategies to propel their digital product builds toward success. Amidst this pursuit, one indispensable tool emerges as a beacon of guidance… the actionable roadmap.

Date Published
April 1st, 2024

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Team Evaluating risks

The Go / No-Go Decision: Why it’s One of the Most Important Skills to Learn

We work with a lot of entrepreneurs and product teams that want to build something, and one of the challenges they face is whether to proceed with their idea and plan. It’s not always easy to know which way to go, but I hope we can shed some light on how to make these decisions better.

Topics In Article
Date Published
March 25th, 2024

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UX Team Prototyping

The Blueprint for Better Products: The Critical Role of Prototyping in Digital Product Design

In the world of digital product design, you won’t stray too far without hearing a popular buzz word, “User Experience.”  This blog will share professional insights while having a practical conversation around UX.  So… whether you are a business person, programmer, designer or analyst – you will learn a few things that can help you in your next digital transformation initiative or digital product build.

Date Published
March 20th, 2024

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Team Looking Over Computer

🌟 Innovate to Elevate: Building Your Dream SaaS Platform

Countless visionaries and business minds possess revolutionary concepts, yet navigating the technical intricacies to manifest them can prove daunting. In the absence of proper guidance and resources, actualizing these visions can feel like an insurmountable challenge.

Topics In Article
Date Published
February 27th, 2024

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Product Launch Deck

Countdown to Launch: Behind-the-Scenes of our Next Big Launch 🌊🚀

Step into our digital workshop, where pixels dance with purpose and lines of code weave together to create digital symphonies. As we stand on the cusp of launching our latest custom application for a valued client, the air is charged with anticipation and creativity.

Date Published
February 14th, 2024

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Introducing Parux

Embracing Change: Alliance Systems Evolves into Parux

We are thrilled to announce a significant milestone in our journey – a transformation that reflects our commitment to innovation, growth, and a renewed focus on delivering exceptional solutions. As of February 7th 2024, we are proud to introduce our new identity: Parux, a digital product studio.

Topics In Article
Date Published
February 9th, 2024

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Startup Group Meeting

Manifesting Your Startup - Part 2 - Dealing with Competition

Dig into why competition isn’t always a bad thing, how to manage it, and how to succeed in the face of a seemingly overwhelming competitive landscape.

Topics In Article
Date Published
November 11th, 2021

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Man Reviewing at Computer

Education on Quality

As a Digital Product Company – we ask ourselves… “What does Product Quality really mean?” And to have a balanced answer, we can use some of the research and publications from MIT that shared 5 different approaches to defining quality.

Date Published
December 9th, 2021

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Woman Showing Growth

Finding Your Niche

A niche market is a segment of a larger market that has unique characteristics such as shared interests, values and needs. A lot of people equate a niche market as a small market, and some of that is true. By definition, it is a segment of a larger market.

Topics In Article
Date Published
November 11th, 2021

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Computer Setup for Impaired User

Is Your Digital Product Accessible?

We should strive to make our websites and apps accessible for everyone, regardless of legal ramifications. It’s the moral thing to do.

Date Published
October 21th, 2021

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Startup Founder Speaking

Manifesting Your Startup – Part 1 – Homework

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
October 06th, 2021

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Happy App User on Phone

A Practical Conversation Around UX (User Experience)

Going from idea to pulling the trigger and launching your company consists of a series of Go / No-Go decisions. At every stage, you must give yourself a chance to say no, because if you don’t, then it’s an indication that you have fallen in love with your solution instead of falling in love with the problem.

Date Published
September 27, 2021

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